Comment Re:Please justify $5 for one rental (Score 1) 137
Please justify the $5 cost to rent your film. I can rent your latest superhero blockbuster over the weekend for $2 from Redbox. I can own Louis CK's latest show forever for $5. Why is your content so much more expensive?
Because people are willing to pay $5 to watch it now. If Whedon's company is smart, the price will go down over time to pick up the folks who won't pay $5 to watch it out of the gate.
If it goes down to $2 in a year, then to me that's better than 100% RoI in 1 year, so it's a great deal to me to watch it next year. But some people value being able to be the first to blog about it, chat about it over the water cooler, etc. I watch TV on Netflix 2-3 years after it's been on a network (because cable & satellite are way too much money), but I realize I'm very atypical in that view.
Check out some stuff from Menger if you want a more academic treatment.