Is the HD DVD Format Dead?

Reservoir Hill writes: "Warner Brothers announced that it will release high-definition DVDs exclusively in Sony's Blu-ray format, dealing a big blow to Toshiba's rival HD DVD technology. Warner Brothers is Hollywood's biggest seller of DVDs, representing about 18 to 20 percent of sales in the United States and was one of the few studios backing both formats. "A two-format landscape has led to consumer confusion and indifference toward high definition, which has kept the technology from reaching mass adoption and becoming the important revenue stream that it can be for the industry," said Kevin Tsujihara, President of Warner Bros. Home Entertainment Group. Saul Hansell at the NY Times says he wouldn't spend money on an HD DVD player until this all sorts out and expects many consumers to return their Christmas HD DVD players and exchange them for Blu-ray devices."