Comment People won't know and won't care (Score 3, Insightful) 468
No one is going to switch search tools because some particular newspaper is in Bing's index and not Google's. If Bing wants to get the traffic, all they have to do is return better results. Buying exclusive access to index the WSJ isn't going to help, because anyone who actually cares about what the WSJ has to say specifically will just go to the WSJ site, not to Bing.
This would be a waste of MS money, and would hurt the WSJ by having them be found less often (Bing isn't yet as popular as Google, as I understand things), thus getting them less hits and less notice. Unless Murdoch doesn't care about the WSJ's future, this is overall likely a bad move for him.
If Bing wants the traffic, they have to return better results. Eventually, that will translate into users, but it's not a quick thing.
This would be a stupid move on Microsoft's part, and probably a bad plan on Murdoch's part. That doesn't mean they won't go forward, but it's a dumb idea all around.