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Intel

Quick and Dirty Penryn Benchmarks 90

An anonymous reader writes "So Intel has their quad-core Penryn processors all set and ready to launch in November. There are benchmarks for the dual-core Wolfdale all over the place, but this seems to be the first article to put the quad-core Yorkfield to the test. It looks like the Yorkfield is only about 7-8% faster than the Kentsfield with similar clock speeds and front-side bus."
The Internet

Submission + - Is There a Secret Sauce for a Hit Social Network? (socialcomputingmagazine.com)

An anonymous reader writes: People hungry for social interaction on the web currently have a near boundless choice for their communal appetites, but this article in Social Computing Magazine notes that is increasingly difficult to launch a new one and achieve any real traction with it. The article chooses Virb as an example of one that's waned after a momentary spike, while Facebook continues its meteoric rise, causing recent speculation that it may even replace email. What makes FB a potential killer app and Virb an also-ran – what's the present consensus on the secret sauce for a globally successful social network?

Feed Science Daily: Threats To Hope: Desperation Affects Reasoning About Product Information (sciencedaily.com)

When our hopes are threatened, we often turn to the marketplace for help. Can't fit into the gorgeous outfit you bought for your high school reunion? Trying to get pregnant? Want a bigger house but afraid you can't afford it? A new study argues that in situations like these, consumers are susceptible to "motivated reasoning." We believe what we want to believe about products that promise to help --- even if the arguments don't come from credible sources.
Businesses

Submission + - Message in a Bottle

theodp writes: "At the Peninsula hotel in Beverly Hills, where rooms start at $500, the minibar in all 196 rooms contains six bottles of Fiji Water. Back in Fiji, where a state-of-the-art factory spins out more than a million bottles a day of the hippest bottled water on the U.S. market, more than half the people do not have safe, reliable drinking water. Fast Company takes a look at the economics and psychology of America's $15 billion-a-year bottled water business, and what it says about our culture of indulgence. Perhaps you'd enjoy a $55 bottle of Bling H2O while you read it."

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