Comment Show the Injuries (Score 1) 339
I believe that people need to see the effects of accidents in order for it to truly register. (Heck, do this for other serious stuff, too, like the casualties of wars.) Making it cost "more money" to drive dangerously is basically sugar-coating, hiding the very real risks.
There should be ads in prime time that show accident victims whose lives have been turned upside down. Show people who can no longer walk, or who lost limbs, or who lost family members. Make it clear that it was drunk driving, or cell phones, or whatever, that led to their demise.
Too many ignorant people seem to think that the world is a heck of a lot nicer than it really is. That ignorance continues when they get behind the wheel.