In Baltimore or DC you could have arranged for me or my buddy Charles to meet you at the airport in a clean stretch limo, complete with soft drinks and bottled water in the ice box, for about 20% more than a *legit* cab fare, and *less* than a jacked-up one. And we had maps and could find literally anything. Nowadays, of course, everyone has GPS. But there have always been small, squared-away local car services and limo companies. You just had to be smart enough to find them, maybe by using that Inter Net thing I keep hearing about. Or recommendations from friends or business associates. Our basic business model was to be just like your private chauffeur, except you only paid for us when you needed us, not all the time.
Most of our transport customers, after the firs year, were regulars. You could be on your way home after an exhausting flight, and know the driver who was picking you up well enough that you could go to sleep in the car. We knew where you lived, and were kind enough not to wake you until we had your luggage out of the trunk and (if applicable) got your wife/gf/bf to come wake you up with a kiss.
It's a service business. We succeeded by giving better service than our competition. And that red carpet we laid down all the time? Remnants we got for $2 each. Why didn't other transport companies do that? Got me. And on hourly charters, a rose for each lady -- or femme-ish gay.
We had all kinds of customers, which is what made the business fun.
If my eyes hadn't gotten shitty and if I still had any stamina, I'd go back in the limo biz. Still have the roblimo.com URL. :)