A camera is not futureproofing.
I bet the salesman had a different take on it.
You don't do something unless you have plans to use it. I call bullshit.
No necessarily true. If you are investing in hardware for a fleet, some future proofing can make sense even if you don't have a specific use in mind.
A company tries to get their product to be more popular. Sounds like a good strategy.
Or in other words, of course they are trying to be king of internet search. And its not a 'covert' attempt, nor is Cortana a 'Trojan Horse" as called in the article. Its clearly Microsoft. In fact, I think this is an intentionally "in your face" strategy, not covert.
But some writers like the idea of secretive strategies, enough to invent them.
Life is a healthy respect for mother nature laced with greed.