Firefox TV Commercials Go Live

ReadWriteWeb writes: "Later today Firefox will begin broadcasting, for the first time, four "fan-produced" commercials on prime time television. Initially the ads will only run in the San Francisco and Boston regions, but this will be expanded over time. The 4 video ads are a sampling of approximately 300 clips which were submitted to Mozilla's Firefox Flicks program. The theme of the ads is that Firefox is "the safest, fastest and most enjoyable way to experience the Web." The ads are also partly sponsored by Firefox fans — and Mozilla will insert the names of those sponsors at the end of each commercial.

The article includes an interview with Asa Dotzler, Mozilla's director of community development. As well as the Firefox TV commercials, there is brief discussion on a Firefox partnership with Facebook and Mozilla's international community efforts."