Comment Re:Universal wants me to use YouTube more (Score 1) 117
ASCAP (founded 1914) was still created after the invention of the Vinyl Record. The assorted Media Foundations were built out of a necessity for managing and facilitating widespread distribution of a new technology that was too expensive for individuals to handle on their own without a way to spread the costs to a wider group (kinda like the insurance model, the wider you disburse your costs, the cheaper a product is for all involved). You first need the recording technologies in place for that to be a viable business.
Before records the way music was reproduced and distributed was through sheet music, which was handled by the Newspaper and Book Publishing houses. Back then performances were done by local live musicians or the original wandering musician/composers. Live performance royalties at that time were paid for in the purchase of the sheet music.
Fast forward to now and distribution has become so cheap that it's easily managed and facilitated by the individual without having to rely so much on a large corporation to get a name out there. The Media Companies have outlived their usefulness, just as many newspaper publishers have had to shutter their doors with the advent of Internet News when they couldn't move to the new model fast enough. There may be one way the media corps can save themselves from complete extinction, but it would mean completely changing the model they've used since their inception over 100 years ago: Drop the need to own the music and personas and help people develop a public sellable image. Good luck with convincing them of that.