We tended to scream because we were forced to pay for Microsoft's software when we bought computers, and despite non-Microsoft software being the preferred software for some types, Microsoft bundled their lesser-software with their OS and even when we changed to something else, made it prompt to try to become the preferred application again.
When I open my web browser, if it's Microsoft's, I default to Microsoft's Bing search engine. If I choose a different browser then I probably default to Google, but I can change it and it stays changed. I am also not required to use Google as my default start page, and I can visit any site on the Internet that I choose. I am not required to use a search engine if I know the URL that I want to go to, and even if I use Google to search for the name of another company that does something that Google also does, I get that company's result first, not after Google's own product. Funny enough, Bing's search for "maps" brings up Google's maps for me as the top link.
I don't think that Google takes away the consumer's choice in the way Microsoft's policies do. Microsoft doesn't provide links to competitors' software. Google may provide links to their own services first, but they don't provide only links to their own services.
Personally I think they'd have a much better argument, though still incomplete, arguing on Android instead in how it uses Google Mail and other Google services, but since Apple is so strong in phones and tablets that would be hard to support.
Like I tried to explain to presidenteloco this isn't about a monopoly per se. What we are talking here is Google leveraging their search engine monopoly to take away the consumer's right to choose services that compete with Google's which IIRC is one of the things people got their panties in a twist over when Microsoft tried to do it, i.e. Microsoft decided to get in on the some segment of the software business , so they built their own Microsoft brand specialist software and bundled it with their OS with the result that hardly anybody bothered to investigate competing alternatives. They took away consumer choice by leveraging their dominant desktop OS to kill off competitors just like Google is now leveraging its dominant search engine to put links to the products of competing service providers on the second page of search results or some similar skullduggery. That's a conflict of interest. It was recognized by German law makers back in the 12th century that it's a bad idea for a physician to be his own apothecary because they invented diseases so that they could sell drugs to cure them and for the same reason it is bad for Microsoft to have their consumer and OS software operations in the same business unit and for Google to have the same business unit that handles web searches also pushing Google services. It encourages them to abuse one to gain a competitive advantage for the other.