I was very confused when I read the summary. The first half and second half seem to deal with totally different topics.
Life, stories and stories of lives are only interesting if they have good content. Content, content, content. Meet interesting people, visit interesting places, do interesting things.
If technology helps you improving your life/story content: nice. We could have an interesting discussion about how that could come about.
The second half of the story is about this dude's work at Amazon and boring technical details. When I glanced through TFA I saw that it is mostly about that, and the dude doing his best to distinguish his product from all those other web 2.0 products. This has nada nothing zero to do with an interesting life story.
Of course the blame is on the story submitter. The title fitting TFA should be something onionesque like 'area man stares at navel and creates his own special unique superior web2.0 niche'.
(And bad summaries are getting sort of the standard here on /., I should know better not be fooled by them anymore, maybe I am getting too old for this place.)