Comment Locking them into the Walled Garden early! (Score 1) 285
Yeah, iPads are something like $300-$400 new (I don't know exactly, but hectobucks for sure). Handing thousands of them out seems generous and all, even if they are sold at a discount.
Apple (and other companies) are smart to try to be the first one to have their technology put in front of young people. Once the kids get hooked on the brand, many will stick with the brand for life.
Take the OP summary and replace the word "iPad" with "pack of Marlboro cigarettes" and see how this all hits you. It really is they same type of "hook 'em young" advertising that Big Tobacco got slammed for doing.
Hopefully these future technology consumers are learning something through the process.