Comment This reminds me of the ROKR E1 (Score 4, Interesting) 192
This phone strongly reminds me of the Motorola ROKR, a pre-iPhone device whose sole redeeming quality, vs. any other dumbphone of the time, was that it could play tracks you downloaded from iTunes and manually transferred to the phone over USB 1.0. It would only accept 100 songs and/or 1GB of files, whichever limit you hit first. It wouldn't play MP3's.
Amazon has released a phone that has nothing to distinguish itself from the competition other than the fact it is hog-tied to the Amazon ecosystem. It's does not have any particularly interesting features that could not be implemented in pure software, and the price is nothing to write home about either.
I don't see any reason why anybody would purchase this over the Moto G LTE, or any number of other smartphones that are available for a heckava lot less money. If you really don't mind being tied to a contract, there are better phones for less than the $200 they want.