Google also limits access to new services and even APIs. Google+ and Gmail were launched this way and the first still doesn't give all developers access to the Google+ apps API and services (you know, games and stuff on the platform).

I think this is right choice from Microsoft. They know what's best for us developers. Hell, they made the best IDE on planet - Visual Studio - too!

Google already collects all this data and much more. They have analytics and various scripts like jquery embedded on around 99.9% sites. Facebook handles the rest. With Google closely working with NSA and other agencies, who cares? They already have the data right there. Google is officially the internets big brother, already!