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AkshaySMEIndia writes: "Search Engine Optimization has traditionally been defined as improving a websites rank on the Search Engines. In recent years the emergence of Web 2.0 has led to significant changes in how a Website / Blog are ranked on the Search Engines. Also it has no longer remained necessary for a website to rank high on Search Engines to get very high Page Views – a Website ranked high on a Social Media like Digg can get very high Page Views."
AkshaySMEIndia writes: "There are two categories of SMO methods:
(a) Social media features added to the content itself, including: RSS feeds, sharing buttons, user rating and polling tools etc. (b) Promotional activities by using blogs, commenting on other blogs, participating in discussion groups, and posting updates on social networking sites etc"