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Comment Very uneducated article. (Score 1) 786

by chemdream78 (#43642077) Attached to: Microsoft's "New Coke" Moment?
Anyone that has studied marketing at all would know that New Coke was a way to replace sugar with corn syrup in Coke and not have a back lash. Introducing New Coke for a few weeks forced customers to beg for old Coke back. When Coke Classic was brought to market, no one complained about Corn Syrup because it was so close in task to the original. Comparing Coke's brilliant idea to trick people into accepting change to Microsoft's blunder makes no sense!

Comment Don't do it all yourself. (Score 4, Insightful) 212

by chemdream78 (#42923203) Attached to: Ask Slashdot: I Just Need... Marketing?
I went through this same thing with my first start up. Plan on spending 2/3 of your money on marketing. Only 1/3rd should be used to actually build/test/etc your product. You should be worried about how the app or product actually works. Don't do the marketing yourself. If you know how you want to market it, that's fine. If that's the case, hire someone to just take orders from you. If you don't know how you want to market it, hire someone that can utilize personal connections in the field you are in. It is simply not possible to program, secure funding, bug test, bug fix, and market all yourself.

Submission + - Study "proves" Sasquatch is real (arstechnica.com)

Submitted by chemdream78
chemdream78 writes: Arstechnica reports: "It's not often you come across a scientific paper which notes that the information it covers is like something "seen on the television series Monster Quest." And you rarely read a paper which concludes, "The data conclusively proves that the Sasquatch exist as an extant hominin and are a direct maternal descendant of modern humans." But today, we have such a paper—and there's nothing usual about it, including the journal where it appears."
Security

Submission + - Flaws in Emergency Alert System Hardware Allow Remote Login, Zombie Alerts (threatpost.com)

Submitted by Trailrunner7
Trailrunner7 writes: There are a set of easily exploited vulnerabilities in the appliances used in the emergency alert system (EAS) that could be used by attackers to log in to these boxes remotely and send fake emergency alerts like the one that interrupted a TV broadcast in Montana on Monday. The vulnerabilities include authentication bypasses and other bugs that a researcher says can be used to compromise the ENDEC machines that are responsible for sending out alerts over the EAS on TV and radio.

On Monday, attackers were able to get access to an ENDEC machine at a TV station in Great Falls, Mont., and send out a fake emergency alert that warned of an ongoing zombie apocalypse. Reports suggest that attackers also went after ENDECs at other TV stations, as well. It's not clear what bugs the attackers were exploiting in those machines, but Mike Davis, principal research scientist at security firm IOActive, said that he found some vulnerabilities in ENDECs made by popular manufacturers that could enable an attacker to do exactly what the Montana hackers did.

The problems lie in the firmware loaded on the ENDECs. These machines are designed to receive encoded messages from the EAS, decode and authenticate them and then broadcast them over the air. The system is designed to be automated and it has to sit on a network, rather than as a standalone box in a station. Many of these boxes are discoverable on the Internet, Davis said, which makes them available to attackers. Davis said that he spent a few hours one day looking at the firmware on these devices, as a sideline from another research project, and found a number of vulnerabilities, the most serious of which allowed him to log in remotely to an ENDEC and insert a message that would be broadcast over the EAS.
Medicine

Submission + - World's Most Used Painkiller Being Linked To Heart Attack Risk (gizmocrazed.com) 2

Submitted by Diggester
Diggester writes: Diclofenac, according to studies, is the most used and most popular painkiller in the world. It may not be as popular as other non-steroidal anti-inflammatory drug (NSAID) in the United States, its popularity is boosted in, at least, 15 countries as it continues to outsell naproxen, ibuprofen, and other NSAIDs.
Studies also suggest that diclofenac may increase the chance of heart attack in a person by 40 percent. If his annual heart attack risk is 1 in 1,000, it will be increased to 1.4. The figures may be perceived as "insubstantial" but for people with higher heart attack risk, it's different.
Music

Submission + - Limbo Inspired Music Video (g4tv.com)

Submitted by Anonymous Coward
An anonymous reader writes: Slashdotters might like this video that G4TV is spotlighting. It's a music video by 'I Love Lightning Bugs' that is inspired by the video game 'Limbo'. It also has big foot, Nessie, UFOs, moth man, and freakin' bunnies!

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