Sure, the hardware specs look good. Nice processor, screen, etc. Light weight. Promises of great battery life.
But here's the problem...it's still running Windows 8 which nearly everyone seems to hate. Same thing with the phone. Nice Nokia hardware but shitty OS.
MS continues to make the mistake of comparing their hardware to the Mac hardware by only examining the hardware specs. They fail to look at it holistically. What's cool about Macs is that they run so smoothly. It's not about horsepower, it's about design. Something that is sorely lacking in Windows 8.
I predict that MS will sell quite a few of these in the enterprise market and almost none in the consumer space (well, almost none compared to the number of android and iPads that get sold).
What everyone seemed to want was a 7 inch Surface not a 12 inch Surface. Once again, MS fails to give consumers what they are asking for. Even Apple swallowed it's pride and came out with a 7 inch iPad. Why? Because it was obvious that consumers wanted it and tons of android tables with that form factor were flying off the shelves. So Apple was late to that market but at least they had enough sense to realize that they had made a mistake.
MS still has that monopolistic mindset. They don't seem to want to listen to what people want. They send out product after product to the marketplace only to lose millions of dollars on it and abandon it shortly thereafter.
What MS desperately wants to stop is the notion that you can get everything done without using any MS software or hardware. And that day is rapidly approaching if it's not already here. This new Surface will do nothing to slow that down.