Comment Re: So perhaps /. will finally fix its shit (Score 4, Insightful) 396
Make no mistake, Google doesn't do this because they have our best interest in mind, but because caching means they can't always tell exactly how many and who saw a particular page or ad. They hate caching unless it's them doing it. Going https instead of http defeats most caching, at the expense of the web sites easily having to serve twice as much data to serve the same number of visitors - some of that from the overhead of https, and some of that because of less caching.
Again, follow the money trail, and you'll get the answer for why Google wants to push everyone to https.
The guys over at squid-cache.org are not amused.