First of all, the Nature piece itself found Britannica to be superior – just not by as much as expected.
Secondly, it is a matter of record that Nature only examined science articles, many of them
quite specialised. It is inexcusable to omit that qualification. There simply is no evidence at all that Wikipedia is superior to Britannica in other topic areas, and copious evidence within Wikipedia itself of how often articles are biased by special interest groups (just look at the history of Wikipedia arbitration cases).
Third, Nature chose to penalise Britannica for information that was omitted, but contained in Wikipedia: that was counted as an "error". As Britannica themselves
pointed out, "Nature accused Britannica of 'omissions' on the basis of reviews of article excerpts, not the articles themselves. In a number of cases only parts of the applicable Britannica articles were reviewed." In other words, they butchered Britannica articles and then penalised Britannica for the fact that the remaining stump failed to contain some item of information that the full article would have contained.
Fourth, Nature noted, but chose not to penalise Wikipedia for, confusing presentation and bad style, essentially proposing that a haphazardly compiled jumble of facts should be considered equal to a well-structured, easy-to-understand introduction to a topic written by a world-renowned expert.
Lastly, there is by now a very long list of journalists and writers found to have copied spurious facts from Wikipedia. Where is a similar list of writers embarrassed for having gotten their information from Britannica? If Lord Leveson had looked up the founders of the Independent newspaper in Britannica, he would not have ended up
ascribing that achievement to some unknown Californian student.
Beyond simple errors, there is very copious evidence of bias and
covert paid editing in Wikipedia. The Croatian Wikipedia was taken over by right-wing extremists, to the point where the country's education minister
warned students not to rely on it, as the country's history was thoroughly falsified by fringe groups. Those are all problems Britannica has never had.
I could go on. I have been a Wikipedian for nigh on ten years. I have seen the problems first-hand.