Actually the studios axed DiVX. The agreements were for so many movies per year, and as the studios didn't want to hurt DVD sales or their own (nonexistent) streaming services, they began to provide movies like "I'm Gonna Git You Sucker", I kid you not. The DiVX platform was way ahead of its time - it was a tiny embedded JVM on its own processor that had a standard interface for the DVD player system to interact with. The same hardware ran on every single DiVX player - write (and build) once, run anywhere.
Supposedly the concept of the 'jar' file was a direct result of DiVX research.
It was a really cool idea - I could buy a disk from 7-11, toss it on the shelf, and watch it when I wanted to - no timeout on the first viewing. You could watch it as many times as you wanted to within 48 hours of the initial viewing, and be charged a buck or two thereafter (including on someone else's device). Each disk was individually serialized, so the backend always knew which disk had already been played.