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Comment How is this the opposite situation? (Score 3, Insightful) 212

I've spent the last 7 years in marketing. The idea that the field is non-technical is just silly. Analytics drives the business. It's not enough to create interesting and compelling creative. You have to be able to be able to show a real lift from that test and use that data to drive future campaigns.

There are a lot of smart people in marketing. Both technical and non-technical. The argument that the field is largely non-technical and therefore some how foreign to you is both wrong and unimportant.

What you should focus on is hiring people who understand the field and can use, shape, and sell your mass marketing product. In other words this challenge is the same as any other business, learning how to successfully grow your business.

Comment Re:I disagree (Score 2) 550

I have to agree with this.

I had a similar experience when leaving. I was caught in a three way battle between my boss, his boss, and myself. I was the lowest ranked and ended up choosing to leave.

If you're considering "firing back" during an exit interview ask yourself the following questions:

1. Given the politics at play and the person I am speaking with what sort of outcome can I expect?
    * There is no point in complaining if HR/higher up managers don't care or are complicit in the problems

2. Are my complaints grounded in fact or open to interpretation?
    * Remember you are the one leaving. You will likely be blamed for the problems that led to you leaving. Make sure that anything you say is backed up with facts and difficult to spin (perception is reality).

3. How will my actions affect the rest of the team?
    * You may very well get the person you are upset with reprimanded. Be mindful of how it will affect the larger team. In my case I did indeed get my direct supervisor moved off of the account and on to another team and I got his supervisor put on probation with another VP and HR sitting in on all team meetings. Unfortunately this meant much more scrutiny on the team as a whole. Some of the other members on the team who were valuable contacts of mine did not look on this kindly. And were understandably upset with me.

Remember most likely your actions will not get the person fired. It's easier to blame you for the problems and reprimand the individual at fault while attempting to diffuse the situation.

Managers will almost always be more likely to opt for a calm, predictable situation even with mediocre output from their employees over having to clean house, and find new talent. With the predictable approach they can work on the team over time and not further compound the upset that your leaving will cause.

Comment Re:The BMW Fob Sucks for many other reasons (Score 1) 486

What car do you have? I have an e46 2005 M3 and it uses the old diamond style twist key, not a push to start button. Also I have the navigation system and while I agree it's terrible, I never had an issue with it opening unless I pressed the eject button on purpose.

Did the facelift models get a start button? I didn't think so.

Comment Re:Hassle factor (Score 1) 835

Except that it would still have the problem of spam mails; people would definitely just start sending modified e-mails with the exact same line in the header just so that these devices would print those out, and voila! You've just turned spam e-mails into physical spam. With a fax machine you atleast need a dedicated phone-line that can only call a single phone-number at a time and that's why spammers don't use them

Not so. There is such a thing as spam faxes. You're right they require more time investment to send and they're easier to track/prosecute.

Comment Hassle factor (Score 1) 835

1. Sheet Fed Good Quality Scanner
2. Simple interface to enter an email address
3. Price competitively compared to fix machines .....
4. PROFIT!

I hate single use machines, but some times the simplicity of one alone justifies it's existence. Keep it simple and cost competitive and you'd have a winner.

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