Comment Welcome to the digital age, Rupert (Score 3, Interesting) 549
I had the pleasure of cycling for about 4 hours with on of the editors from a large Murdoch owned newspaper back in 2000.
He asked me where the internet was heading, and how they could leverage it to provide content, and get the readers involved. I also highlighted problems like the sourcing of press releases as articles and the conflicting information they will find in other sources. Opportunities also would present themselves like geolocated and profiled advertising. To their credit, they have persued much of this. The problem is that Google is their competition. I can find anything I want, for free, quicker, crowdsourced, discussed in forums and critiqued. The only service newspapers now offer is a stream of aggregation - and that puts them in direct competition with search engines.
This has been a perfect storm for Murdoch. He has concernrated media, driving variety out of the the market, and opening doors for players of new technology to enter into a niche and then expand to take his business.
His papers will evaporate. Unfortunately, with it will go the newsagencies, delivery routes and old paper advertising industry that went with it. The biggest danger Rupert faces is Apple Tablet - if you can read on that, and it works well - newpapers are in for a world of pain.