One thing Google has continuously failed miserably at is customer service. Unless they are going to invest some time/money/energy in improving their track record in this regard their wireless plans had better be dirt cheap/free. You already have
Republic Wireless and
FreedomPop sitting at that level. And I switched to
Ting two years ago despite them being on the Sprint network because they have great rates for all but the most voracious data consumers and the best customer service of any company I have ever done business with. Next month they'll be adding the
T-Mobile network to their offerings and they just started offering
Internet in a couple of locations. I'll be watching to see if Google gets the customer service aspect down.