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Advertising

Empty Times Square Building Generates $23 Million a Year From Digital Ads 227

dryriver writes "Advertising things at the right place is proving to be a cash cow, as electronic ads earn about $23mn each year for an empty building at One Times Square – the iconic tourist destination in the New York City. A 25-story Manhattan office building that has long been empty keeps on bringing in millions to its owner as a billboard. Michael Phillips, CEO of Atlanta-based Jamestown Properties, bought One Times Square through a fund in 1997 for $117 million, as the Wall Street Journal reports. More than 100mn pedestrians pass through the square each year, which is 90% more than 16 years ago, says the Times Square Alliance, a non-profit business improvement organization. And this is what makes a price tag for having a company's name placed on the building the highest in the world, even above such crowded tourist destinations as Piccadilly Circus in London. Dunkin' Brands Group Inc. pays $3.6mn a year for a Dunkin' Donuts digital sign on the One Times Square building, with Anheuser-Busch InBev paying another $3.4mn a year for its advertisement. Sony and News America pay $4mn a year for a shared sign."
Media

VLC Running Kickstarter Campaign To Fund Native Windows 8 App 252

New submitter aaron44126 writes "Some VLC developers have launched a Kickstarter campaign to fund the development of a native port of VLC as a Windows 8 app. The goal is to create an app with a UI that fits into the rest of the Windows 8 ecosystem that supports the playback of all of the types of files that VLC already supports. Playback of optical media (DVD/VCD/BD) is also on the list. They hope to use as much existing code as possible while doing whatever necessary to get VLC running in the 'Metro' environment and meet Microsoft's requirements for distribution through the Windows Store. Porting to ARM so that it can run on Windows RT devices will happen after the Windows 8 app is complete. The campaign has actually been going on for almost two weeks but they published their first update yesterday, in which they announced their intent to produce a Windows Phone 8 port as well."
Facebook

SEC Investigates Netflix CEO Reed Hastings Over Facebook Posting 190

alexander_686 writes "The SEC is investigating Netflix CEO Reed Hastings over one of his Facebook postings. The agency is questioning his July 1 Facebook posting, seen by 200,000 followers, in which he said customers watched 'over 1 billion hours' of videos on Netflix in June. He had previously posted on his company blog that members were viewing 'nearly a billion hours per month.' From the article: '“We think the fact of 1 billion hours of viewing in June was not ‘material’ to investors, and we had blogged a few weeks before that we were serving nearly 1 billion hours per month,” Hastings said in the filing today. “We remain optimistic this can be cleared up quickly through the SEC’s review process.”'"
The Courts

Virginia Woman Is Sued For $750,000 After Writing Scathing Yelp Review 424

First time accepted submitter VegetativeState writes "Jane Perez hired a construction company and was not happy with the work they did and alleged some of her jewelry was stolen. She submitted reviews on Yelp and Angie's List, giving the company all F's. The contractor is now suing her for $750,000. From the article: 'Dietz, the owner of Dietz Development, filed the Internet defamation lawsuit filed last month, stating that "plaintiffs have been harmed by these statements, including lost work opportunities, insult, mental suffering, being placed in fear, anxiety, and harm to their reputations." Perez's Yelp review accused the company of damaging her home, charging her for work that wasn't done and of losing jewelry. The lawsuit follows an earlier case against Perez, which was filed in July 2011 by Dietz for unpaid invoices. According to the recent filing, the two were high school classmates.'"
Transportation

Airlines Face Acute Pilot Shortage 421

Hugh Pickens writes "The WSJ reports that U.S. airlines are facing their most serious pilot shortage since the 1960s. Federal mandates are taking effect that will require all newly hired pilots to have at least 1,500 hours of prior flight experience — six times the current minimum. This raises the cost and time to train new fliers in an era when pay cuts and more-demanding schedules already have made the profession less attractive. Meanwhile, thousands of senior pilots at major airlines soon will start hitting the mandatory retirement age of 65. 'We are about four years from a solution, but we are only about six months away from a problem,' says Bob Reding, recently retired executive vice president of operations at AMR Corp. A study by the University of North Dakota's aviation department indicates major airlines will need to hire 60,000 pilots by 2025 to replace departures and cover expansion over the next eight years. Meanwhile, only 36,000 pilots have passed the Air Transport Pilot exam in the past eight years, which all pilots would have to pass under the Congressionally imposed rules, and there are limits to the ability of airlines, especially the regional carriers, to attract more pilots by raising wages. While the industry's health has improved in recent years, many carriers still operate on thin profit margins, with the airlines sandwiched between rising costs for fuel and unsteady demand from price-sensitive consumers. 'It certainly will result in challenges to maintain quality,' says John Marshall, an independent aviation-safety consultant who spent 26 years in the Air Force before overseeing Delta's safety. 'Regional carriers will be creative and have to take shortcuts' to fill their cockpits."
Education

With NCLB Waiver, Virginia Sorts Kids' Scores By Race 622

According to a story at Northwest Public Radio, the state of Virginia's board of education has decided to institute different passing scores for standardized tests, based on the racial and cultural background of the students taking the test. Apparently the state has chosen to divide its student population into broad categories of black, white, Hispanic, and Asian — which takes painting with a rather broad brush, to put it mildly. From the article (there's an audio version linked as well): "As part of Virginia's waiver to opt out of mandates set out in the No Child Left Behind law, the state has created a controversial new set of education goals that are higher for white and Asian kids than for blacks, Latinos and students with disabilities. ... Here's what the Virginia state board of education actually did. It looked at students' test scores in reading and math and then proposed new passing rates. In math it set an acceptable passing rate at 82 percent for Asian students, 68 percent for whites, 52 percent for Latinos, 45 percent for blacks and 33 percent for kids with disabilities." (If officially determined group membership determines passing scores, why stop there?) Florida passed a similar measure last month.
Government

All of Nate Silver's State-Level Polling Predictions Proved True 576

kkleiner writes "For the last few months, the political pundit class has been at war with NYT/FiveThirtyEight blogger Nate Silver. Joe Scarborough of MSNBC called him a "joke," while an op-ed in the LA Times accused him of running a "numbers racket." But last night, Silver triumphed: every one of his state-level presidential predictions proved true. "
Government

Ask Slashdot: How To Become Informed In Judicial Elections? 153

First time accepted submitter yincrash writes "Today I've been looking up information on local elections and have found it virtually impossible to determine information on judicial elections, both with regards to information on the candidate, and what makes a good judge. Is there a good way to find information on these candidates? chooseyourjudges.org seems to agree that this is basically an impossible task. What do slashdotters do in an information vacuum? Just abstain from voting? Write-in something in protest?"
United States

Ralph Nader Moderates One Last 3rd-Party Debate for 2012 409

Late Tuesday, both the 2012 U.S. election (the popular vote at least) and the 2012 campaign season should be over. Tonight, though, whatever your ability or plans to vote are (see the current poll for a peek at what other readers claim about their intentions), you've got the chance to see one more presidential debate, to be moderated by Ralph Nader, and featuring third-party presidential contenders Gary Johnson (Libertarian), Jill Stein (Green), Virgil Goode (Constitution) and Rock Anderson (Justice). Yes, the same ones featured in another debate a few weeks back. (We promise, this is the last debate of this go-round.) If you're voting (or would, if you could) for other than the Democratic or Republican parties' candidates this year, what drives that decision?

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