Comment Re:Myth: Corp shields you from company failure (Score 2) 1330
Like "Tiffany Blue", UPS has its branding associated with a particular color. There's a difference. People don't prefer colors so people will have an easier time recognizing them. Their favorite color appeals to their subjective tastes. Saying a business has subjective tastes is like saying the number 8 has a crush on 9. You are anthropomorphizing the business despite it being a legal entity and not a person.