Comment Probably not a good idea. (Score 3, Interesting) 77
From a system point of view, this seems like the opposite of what we should actually want. Journal articles exist to communicate the findings of an experiment, they actually have nearly no relevance to the public, nor should they. The results of a single article should not be trusted. It's a finding and it needs to be studied and replicated before it should be communicated to the public. So, I don't think we would ever want to force every scientist who is trying to get an article published to also draft a press release trumpeting the results of their study. Even honest scientists would constantly be tempted to embellish the significance of the results.
It seems to me, that we should actually want an independent science body who's sole job is to replicate significant experiments and confirm that the results are both legitimate and significant. Taking the advertising out of the hands of the original scientist should dramatically reduce the incentive to exaggerate findings and hopefully requiring the result to be verified first would deter all but the least reliable science journalists from writing wild articles based on never repeated experiments.
There would still be major problems, this organization would have to establish themselves as the trust authority for science questions. That would be no easy task. Additionally, there is the question of who would fund this organization. It should not be a single government, nor a single corporation, or even a single industry because of the potential for political interference.