I just read through the comments, and I don't think anybody picked up on the worst part of this product: As far as I can tell from the website, this is a computer with Linux installed, but programmed to require access to the Broadband Computer Company's servers in order to operate. What happens if that company goes belly-up? All those "non-tech savvy" people then get to realize they've bought what (to them) is a brick.

In order to login, you need a "latchkey" (USB dongle of some kind). This latchkey is actually a subscription. If you have others in your family that will use the computer, you can buy additional latchkey subscriptions. I can't imagine anything more insulting to the very idea of owning a personal computer!