Comment Re:Cost of smartphone service (Score 1) 753
That most people already have a smartphone.
The data plan issue is a bigger one, I think.
Some people avoid buying a smartphone precisely because many carriers force purchase of a data plan. For example, Virgin Mobile USA offers pay-per-minute voice service starting at $20 per 90 days but won't activate that plan on a smartphone. Instead, plans that can be activated on a smartphone start at $35 per month, which is five times as much.