Comment Re:Flash panic (Score 1) 161
When we (academics) do experiments on people however trivial we usually have to go through ethical clearance, get informed consent etc.
Academic experiments have external results, publishing findings as scientific research. Business experiments have internal results, data mining with the goal of increasing profits (via providing better value to the consumer, at least in capitalist theory).
Well, at least, I can hope the results stay internal to the business. As with data mining in general, that's not always the case. But perhaps this becoming a mainstream topic will end with a framework on which to judge companies that release "experiment" data about their customers.