Comment Dear HP (Score 1) 1
How about this. Make VMS on Atom->i5 free and charge for VMS on i7->up on Intel and do the same with AMD. Make it free on the lower end chips and more expensive on the workstation and server chips.
You might even get some interesting apps made for it and maybe even pickup some support contracts.
BTW I know the i7 is often used on high end systems besides workstations. If you wanted you could slice it up by socket 1150 being free and socket 2011 and up being pay.
The idea is to get the OS out for more people to use. Frankly I bet HP could still be making money on Alpha and PA-RISC systems if they had wanted too.