Comment Re:Human reaction machines. . . (Score 1) 56
The public eagerly jumping for the chance to teach corporate bodies how to better advertise to them seems a little preposterous.
Really? Makes perfect sense to me.
You might carry around your Minority Report-inspired retinal-scanning tinfoil hat, worried about the evils that faceless corporations can inflict upon us if they know our buying habits and personal preferences. I'm a bit more pragmatic: they're going to try to make money, and selling me things I want is a pretty good way to do that.
Here's the thing: advertising isn't going away. Yeah, I'd love for the local politicians to get a wild hair and suddenly decide to tear down all the billboards along the highways. But do I think that'll ever happen? MaHellNo.
So instead, why not cooperate with the corporations to at least move advertising to a state where it doesn't make you want to claw your eyes out?
You may not, but I personally love the "You Might Also Like"-type features when done well. I'm a consumer. I buy things. In a world with millions of products, yeah, I could use a bit of help separating the things I might be interested in from the stuff that I won't. Show me something that says "10 of your friends rated this item with 4 stars or better" and I'm going to pay attention.
Movies/films are a great place for this type of work. We've got a history of over 100 years of cinema -- enough that no one has seen everything. Want to help me separate the wheat (Run Lola Run) from the chaff (The International)? Yes, please.