Comment Not quite right (Score 1) 209
While it may seem that he will run on red for a year, you have to realize that:
- Large number of people will not redeem the coupon (forgetting, unavailability, etc)
- Repeat business will increase
- Influx of money now is better than later for a business (to buy better mass-production equipement, etc)
I would venture to guess that he will do fine