The cost of cycling an EV battery is about 50 cents per kWh (source). In many cases, electricity from the grid is far cheaper than that from the battery, even when the battery can be charged for free.
Assuming that Tesla can cut that cost in half, things start to get interesting. It would then make sense to use the battery whenever the difference between what you pay for electricity and what you can get for it is less than 25 cents (plus a few cents to account for losses in the battery). But the profit, if any, would be small, and the initial investment is high.
I don't think that anybody who is on the grid today will benefit from going off it. This technology currently only makes sense for new construction in remote areas. But maybe a decade from now, prices will have come down, and there will be a huge market for this. Tesla will then have a big share of that market.