Comment Like pricing Coke based on the weather (Score 1) 832
This is a great idea but a bad implementation. If Intel wanted to build consumer goodwill while still maintaining price flexibility, they should have offered a $50 rebate to anyone willing to 'downgrade' their CPU after they bought it. This is very similar to an experiment I've heard run with soda machines: it's a great idea to be able to dynamically adjust the price of the soda based on the weather, and it's very easy to do: install a temperature sensor, write a little code, and you're ready to go. The trick is how you promote the idea. If you add a "surcharge" when it's hot outside, people get angry and think you're taking advantage of them. However, if you offer a "discount" when it's cold outside, people think they're getting a deal. You can use the same prices and just advertise it differently.