imagine car manufacturers making identical (not just closely resembling) exteriors. The idea is to be able to recognize something not just by the label or logo (trademark), but by the shape and appearance of the thing itself.
Because in far too many cases these are profits that exist overseas purely on paper.
income - expenses = profits
paying staff is an expense. True, you get more profit if you reduce your expenses, but unless you're overstaffed cutting staff will limit your ability to bring in income.
More true than you know. A friend of mine started working for the the patent office not too long ago with the explicit instruction to reject everything that comes across his desk.
Where there's a will, there's a relative.