I think you're misreading the article. The Winestock is not making the "if you have something to hide ..." argument, he's anticipating it. His argument is that the computer industry, and perhaps computing as a technical endeavor, tends the direction of centralization of computing power and grunt work which then leads to centralization of data. Both governments and business – even cool, supposedly "revolutionary" businesses – like it this way. So, don't look to the high tech companies for help protecting your privacy. As he says in TFA:
Pleading will not help because the interests of those companies and their users are misaligned. One reason why they are misaligned is because one side has all of the crunch; terabytes of data, sitting in the servers, begging to be monetized. Rather than giving idealistic hackers the means to liberate the users from authority, the democratization of computing has only made it easier for idealistic hackers to get into this conflict of interest. That means that more of them will actually do so and in more than one company.
You see, in the past, the computer industry was dominated by single corporations; first IBM, then Microsoft. Being lone entities, their dominance invited opposition. Anti-trust suits of varying (lack of) effectiveness were filed against them. In the present, we don't even have that thin reed. Thanks to progress, we now have an entire social class of people who have an incentive to be rent-seekers sitting on our data.
Being members of the same social class, they will have interests in common, whatever their rivalries. Those common interests will lead to cooperation in matters that conflict with the interests of their users. For example, the Cyber Intelligence Sharing and Protection Act (CISPA) is backed by Microsoft, Facebook, Yahoo, and, yes, Google, too.
As the head of the Software Freedom Law foundation, Eben Moglen says, keep your data locally, at home, where the 4th Amendment still has some effect. As Winestock is saying, you better be ready to defend even the right to do that.