Re:missing the fat flavor (Score 2)

Bingo. The lack of fat is quite important. I am a type II diabetic and eat 5% carbs, 20% protein, and 75% fat in order to normalize my blood glucose and weight. I also know that plant proteins are not the same as animal proteins. So I would be quite suspicious of this 'meat'. It sounds like company has bought into the low-fat high-carb 'heart healthy' diet and think that animal protein and fat is really bad for you. In fact it is becoming more and more clear that we need to be moving to a low-carb, moderate protein (animal based), high fat diet if we want to prevent the disease of civilization (diabetes, heart, obesity, Alzheimer, ...).