Firstly, I should lay the cards on the table. I hold a role with my local LUG (LEGO User Group) of "Ambassador" which means I act as a middle man between LEGO and my LUG, so I do talk with the LEGO company regularly
But I am sick to death of wankers in the media making this grand claims of LEGO losing their creativity. Yes, we have seen an increase of licensed product lines, and yes we have seen LEGO increasingly venture into other areas such as games and video games which some people may view as LEGO selling out their traditional values. but that simply is not the case
LEGO has seen a massive resurgence in the last few years and has weathered the GFC well, probably due to the fact that that the early 2000's were bad for the company and saw them streamline their products and processes. As an also organiser of a LEGO show in Australia called Brickvention (coming up in a few weeks, 19th and 20th Jan, Royal Exhibition Buildings, Melbourne) I have to say that the creativity of kids is not lacking and parents recognise this. LEGO kits have ALWAYS come with instructions save buckets/tubs of bricks.
And how many companies would have a department who's sole goal is to engage with the fans of their products? LEGO have the CEE (Community Engagement) team who appoints "Ambassadors" that are nominated by LUGs, sends representatives to LEGO shows run by the fans (Brickvention, BrickExpo, BrickFete, Steam and Brickfair to name a few) and they have a senior management who keeps a very close eye on the use of their product and reflects that in new products (look at the modular houses series originally designed by Jamie Berard to get an idea of this)
This article does have some excellent comments by figureheads of the community (Josh Wedin, also an Ambassador, not sure if is currently though) but it's one of those stories that the media rolls out every year.
Very Disappointing.