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Comment Re:Very wise indeed (Score 1) 152

Kraft is a large company, but it has DOZENS of equal sized or larger competitors in the markets it serves. For example in the beverages segment Snapple is bigger than they are. In cheese Mondelez is three times bigger. And so on.

Unilever is hardly a food company at all. It sells 10 times more personal care products (soap etc) than it does food.

Don't confuse diversification with market share. Two very different things.

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