Also, looking at your other post, and a bit at the FlatRate plan and explanation of it not working, it doesn't sound like "certainty" was referring to how much data you could download but performance. With data-capped plans, you also don't get performance certainty - if everyone is trying use the network at peak periods, they're all going to get much lower performance than they would at other times - the heavy data users don't have any incentive to not use it at that time, so you have to build in enough capacity to handle them as well. It will end up costing more to handle the same number of customers, which means everyone pays more than they would otherwise.
The biggest difference between what I described and the FlatRate plan is that it's averaged over a much longer time period (on the order of a month) rather than a fairly short time period (on the order of minutes). It also isn't strictly trying to be a priority-based system (individual packets aren't handled at different priorities), just that your router speed-caps you based on your priority and current network congestion. If you aren't trying to use more than your current speed cap, you won't even notice it when your priority goes down.
I think they just screwed it up. They should have been able to offer it at competitive prices, and marketed properly could have competed against quota-based systems (queue video of trying to talk to the Grandkids when your data rate suddenly gets cut to 128K, and only getting 1Mbps during peak usage periods anyway - compared to Grandma getting 20Mbps in the evening and never worrying about going over quota and paying less than she would on the "other" plan that only gets her 50GB/month).
You asked in your other post
Would you prefer 8Mbps with no quota or 100Mbps with a 1TB quota?
but we're talking about quota of 250GB. At 100Mbps, you'd blow through that in less than 6 hours. At 8Mbps you could transfer over 2.5TB in a month, and with the method I described, most of the time you'd have a much higher sustained speed.