I suppose it all depends on the spin you put on things.

Your argument is predicated on the notion that someone would travel from the great state of Texas to a retarded backwater like New York.

Enjoy your small sodas.

Actually, I know what the problem is. They see the fanbase as a bonus, not as the target demographic. We have these people who are going to see the movie no matter what, so might as well aim for a completely different demographic. This way we get the other people AND the trek nerds!!!

Ah, yes. The McCain strategy. And we see how well that worked out for him.