Comment Re:Why not restrict all ads to GIFs or JPGs? (Score 1) 113
Do they? I know there's a premium on popup ads and interstitial pages, but I've never met anyone who said "wow, what an amazing ad jumping around and flashing lights at me, let's click on that instead of checking out the content I came for". Maybe some people pay more for them but I wouldn't call it a well advised move.
The most interesting part of the article for me is the idea of real time bidding - maybe web adverts will finally start paying as well as print adverts.