but I imagine they're even more into the sell more media side, as opposed to a simple and functional media player.
Like with Microsoft Windows, you can consider all the useless features they add to the system that are basically for marketing purposes, as bloatware.
Hardly a direct comparison. Apple has none of the the 3rd party crap pushed on windows that is free trials, upgrades or advertising.
My use of iTunes is to play local media, and free podcasts that I download (from the iTunes store). That is front and center for me and I am never pushed into buying media by Apples advertising dominating my user experience.