The biggest problem for those other Web Sites.. is Dynamic web pages.. I.E.. There is nothing to link too.. by Google or 3rd parties, thus the site gets a lower ranking.
I ran into this problem in Federal lawsuit filed in 2004, where a Large MNC was suing one of it's former manufacturing reps/distributor. One of claims of it's lawsuit was than the former rep was ranked higher (for TM product name), than the manufacturer.. Mind you the rep had removed nearly all references to the products on it's web site in question several years prior.
The manufacturers use of dynamic pages.. was one of it's downfalls. The other downfall was the lack of synergistic linking from other sites. Thus an old dead 3rd party links(& descriptions) were still out ranking the MNC's live, (but extremely flawed), product web site.
We had to contact each of the referencing web sites and get them to remove those old links, plus delete google's caches(nocache directive for at least six months) in order to depress the former manufacturer rep's rankings for those TM keywords.
Needless to say.. the procedure (plus some other nasties), under cut the MNC's case significantly, and they settled out of court for a pittance.
The FTC & complain-tees are making the same mistake, since those competing web sites are build upon the same flawed unpredictable dynamic web pages.