We have all gone through our freshman chemistry, where they first talk about ideal gas, and then say nah, it does not that work that way but there is a slightly better approximation called Perfect gas, and then finally let the cat out of the bag with the Real gas. Most people just muddle their way through that and never worry about it. Except for the aerospace majors who end up memorizing one plus gamma minus one by gamma times mach numbered squared whole raised to gamma minus one by gamma, something seared into memory so hard it would not go away even after twenty five years. Damn you
Zucrow !
Same way the ideal gas situation of FCC doing its stuff and the invisible hand of the free market doing its stuff and presto you got fantastic internet speed at the low low price of 9.99$ a month. The real gas situation is, all these companies raking money hand over fist lobby the politicians, the FCC, create misinformation campaign and they continue to exploit their customer base. Pressure builds till some disruptive technology comes in, cherry picks the customers and they leave in droves.
One possibility: It could be cell phone companies stringing up fiber up to street corner pillar boxes, and do the last 100 yards over the air with WiFi or a femto-cell network or something. The only true advantage the cable/phone ISPs have is the actual wire to different parts of the home via cat5 cable. But most homes use a router and use WiFi anyway. Someone could run fiber up to street corner pillar boxes, install a WiFi router per customer and cherry pick lots of customers who don't need more than a few WiFi devices. Wireless in the loop is quite well known and is actually deployed in many parts of India and Africa. My old prof Ashok has been talking about it for a long time.
But there could be other such technologies that peel of some serious segments of the captive market of the cable giants. Cable giants too would not sit idle. They would be the first to spot the threat and possibly buy these companies, or adjust their prices in different markets to keep these dogs chomping at their heels just out of reach. Somehow or the other, where such technologies are viable prices would come down. Where it is not viable, the customers would be at the mercy of these corporations
FedEx and UPS are not serving 80% of the country (by area, probably 10% by population). But at least they get US Postal Service. But the current generation of ISPs are suing to make sure government does not provide an alternative even to the market they don't want to serve.