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This isn't a new idea - Let the Blood Run Free did this back in the 90s. You could phone in at the end of the show and choose which direction the storyline would take. Dorothy Conniving-Bitch was my favourite character mwahahahaha!
http://en.wikipedia.org/wiki/Let_The_Blood_Run_Free
I wonder if they could use this to produce mid air holograms? If they can suspend a single particle and have it glowing like that, then on a larger scale with multiple glowing particles you could build a 3D image without the need of a diffraction medium or vapour as with current mid air displays. Depending on the speed the particles can be manipulated, they could maybe even act as scan line dots.