Submission + - Verizon Subscribers Can Now Opt Out Of 'Supercookies' (itworld.com)
itwbennett writes: Verizon said in January that it would allow subscribers to opt out of having a unique identifier placed on their phones that critics have labelled a ‘supercookie’ because it’s almost impossible to remove, but it didn’t say when. On Tuesday, Verizon said the identifier won’t be inserted for customers who opt out of its mobile advertising program: 'Verizon Wireless has updated its systems so that we will stop inserting the UIDH after a customer opts out of the relevant mobile advertising program or activates a line that is ineligible for the advertising program,” such as as a government or business line,' Verizon said in a change to its policies Tuesday.