I've only known of a very few people who upgraded to Win7 because they "wanted" it. They wanted it because it was the new Microsoft toy, and they wanted the latest greatest. The majority of people I know with Win7 use it because it came on their new PC, that they usually bought because the old one died. Some of them have had me downgrade them to WinXP.
In my case, and the case of every engineer-in-progress at my university, we get somewhere between 2-8 licenses for Windows 7 Pro, depending on the number of classes in different Engineering departments. You see, each department has an MSDNAA set-up. What this means, is that anyone who 'wants' Windows 7, has no problem getting access to a key for it. Almost every Windows-running laptop has 7 on it. This ability to be able to GET Win 7 has caused a large population to upgrade, just because they 'wanted' it.
If all else fails, lower your standards.