Plasma or LCD?

WeeBit asks: "I saw a news article on why you should buy Plasma instead of LCD TV's. It just sparked my interest. Flat panel TV's have the market now, and our analog TV's are on their way out. I am sure many will be thinking of purchasing their new flat panel within the next couple years. Have you given this any thought? Panasonic, has been pushing ads that sell the consumer on the plasma TV's over the LCD's. Is this a good argument, or is it just hype? Which do you prefer Plasma or LCD? Why?"