Comment Audio Fingerprinting? (Score 2) 358
Given pirating audio will always be possible (just use a microphone), is it possible that their new audio format will simply involve steganography to add purcharser identification to tracks. This would allow them to better identify, and perhaps prosecute all pirates (until they find a way of stripping the audio fingerprint). It seems alot more plausible than them actually trying a funky new drm (after Apple were compelled to remove drm from itunes music).